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January 4, 2024

A Canadian Treasure: The Beaumont

In 1964, General Motors embarked on a journey that would lead to the reintroduction of the A-Body platform, a cornerstone for their mid-size muscle cars. These vehicles have remained cherished classics in the hearts of automobile enthusiasts, emerging as some of the most beloved creations to ever roll out of Detroit. At the apex of the A-Body lineup, you'll find the iconic Pontiac GTO, Oldsmobile 442, Buick GSX, and Chevrolet Chevelle SS. However, nestled within this celebrated family was a lesser-known gem, crafted around the Chevelle and exclusively offered in the Canadian market; the legendary Canadian muscle car, known as the Beaumont. Allow me to introduce you to this fabled piece of automotive history.

A 1968 Beaumont seen during Kars On King 2023
   A 1968 Beaumont Custom seen during Kars On King 2023

The Beaumont's story traces back to 1962 when it made its debut as a model within the Acadian line of automobiles, a unique Canadian offering from General Motors. During 1962-1963, the Beaumont was built on the X-Body platform, sharing its foundation with the renowned Chevy II and Nova. However, in 1964, a significant transition occurred as the Beaumont nameplate was transferred to the latest A-Body platform, aligning itself with the newly introduced Chevelle and GTO. This move marked a turning point in the Beaumont's history.

1965 Acadian Beaumont with an aftermarket GTO hood scoop and hood tachometer, added by the owner to continue the Pontiac theme throughout the car
1965 Acadian Beaumont with an aftermarket GTO hood scoop and hood tachometer, added by the owner to continue the Pontiac theme throughout the car. Seen during Stay Gold Custom Car Show 2023

The response was nothing short of remarkable. Canadians flocked to their local Pontiac-Buick dealerships in droves to acquire this distinctive, Canadian-specific automobile. The Beaumont's instant success was undeniable. It continued to be part of the Acadian lineup until 1966 when it took a significant step forward, evolving into its own distinct marque under the General Motors umbrella.

Rear end of a 1968 Beaumont SD-396 seen during Lift King Wild Wednesday
Rear end of a 1968 Beaumont SD-396 seen during Lift King Wild Wednesday

Throughout its A-Body years, the Beaumont shared an intimate bond with the Chevrolet Chevelle. The primary distinction between the two lay in their physical styling nuances. While the Beaumont embraced the iconic sheetmetal and drivetrain of the Chevelle, it adopted a distinct character through unique grille and taillight designs inspired by Pontiac classics like the LeMans and Bonneville. Inside, the Beaumont drew inspiration from the flagship GTO, adding a touch of elegance.

Inside of a 1968 Beaumont SD-396, with the SD logo standing out on the dash and the Beaumont emblem inside the steering wheel design.
Inside of a 1968 Beaumont SD-396, with the SD logo standing out on the dash and the Beaumont emblem inside the steering wheel design.

However, the attention to detail didn't stop there. Each Beaumont proudly showcased a Pontiac-styled arrowhead emblem, but with a special touch of Maple Leafs incorporated into the emblem, symbolising its profound Canadian heritage and significance.

1969 Beaumont seen during Kars On King 2023
1969 Beaumont seen during Kars On King 2023

In a manner reminiscent of the Chevelle and its Super Sport (SS) performance package, the Beaumont had its own counterpart known as the Sport Deluxe (SD) package. Crowned king of the lineup, the pinnacle of performance came in the form of the SD-396, featuring distinctive SD-396 decals. Under the hood lay the formidable 396 cubic inch "Econo-Jet" engine, a Beaumont specially badged big block that boasted equal performance to the Chevrolet 396 “Turbo-Jet”, delivering over 300 horsepower. This powerhouse was uniquely badged to signify its place in the pantheon of Canadian muscle cars.

Inside of a 1965 Acadian Beaumont, showcasing all the LeMans/GTO parts throughout the interior
Inside of a 1965 Acadian Beaumont, showcasing all the LeMans/GTO parts throughout the interior

The Beaumont lineup extended beyond its high-performance offerings. In addition to the sporty variants, it featured the Deluxe and Custom trims, which represented a step up from the base Beaumont option. Much like the Chevelle, the Beaumont was available in various body styles, catering to a wide range of preferences. Whether Canadians sought a four-door, two-door, or wagon version, the Beaumont was designed to meet every conceivable need, ensuring that it had a place in the hearts and driveways of everyone.

1966 Beaumont Sport Deluxe convertible seen during Stay Gold Custom Car Show 2023
1966 Beaumont Sport Deluxe convertible seen during Stay Gold Custom Car Show 2023

For many years, the Beaumont has remained relatively under the radar within the collector car market, even though it shared its chassis with the popular Chevelle. However, the advent of social media platforms like Instagram and Facebook has played a transformative role. It has allowed the rich history and unique qualities of the Canadian Beaumonts to transcend geographical boundaries, reaching a global audience and introducing a whole new generation of enthusiasts to these remarkable vehicles.

1967 Beaumont Sport Deluxe seen during Lift King Wild Wednesday
1967 Beaumont Sport Deluxe seen during Lift King Wild Wednesday

The Beaumont, a uniquely Canadian midsize GM car, enjoyed production from 1962 to 1969, with the exception of the 1962-1963 models initially based on the Acadian Canso X-Body platform. It found considerable success in the Canadian market, offering a range of variations and even a Sport Deluxe performance package akin to the Chevelle's Super Sport package. In recent years, the Beaumont has gained remarkable notoriety among enthusiasts worldwide, thanks in part to the fusion of Pontiac-inspired details on a Chevelle body, and the exclusivity of being tailored specifically for the Canadian market. It's through the reach of social media that this unique Canadian gem has found a global following. However, the story of the Beaumont concluded in 1969, marking the end of a truly special automotive journey.

Rear of a 1969 Beaumont Custom convertible seen at Lift King Wild Wednesday
Rear of a 1969 Beaumont Custom convertible seen at Lift King Wild Wednesday

Until the next time I see you guys, get wrenching, get driving, and keep these classics alive!

- Kyle Hanger of Searching for Classics